most likely to know someone with HIV/AIDS

involvement in the area of HIV/AIDS

This segment is the most knowledgeable and comfortable with people with HIV/AIDS. They also tend to view the problem as very serious and do not believe that it is diminishing with time. They tend to rely on health magazines and television health programs for their information and report a strong preference for websites as a source of additional information. They place considerable confidence in health professionals and authorities as reliable sources of information. Their support for government involvement is high and they believe that a strong focus should be placed on public education and prevention. They are most likely to know someone with HIV/AIDS. They do not tend to practice safer sex, even though they are the most active group, citing monogamy as the reason (and generally do not perceive themselves to be at risk).