Once effective therapy for a previously untreatable condition is made available, a normalisation of the disease often occurs. Part of a broader initiative monitoring the implementation of the national antiretroviral therapy programme, this qualitative study investigated the impact of antiretroviral therapy availability on HIV perceptions in a rural ward of North Tanzania and its implications for prevention. A mix of qualitative methods was used including semi-structured interviews with 53 antiretroviral therapy clinic clients and service providers. Four group activities were conducted with persons living with HIV. Data were analyzed using the qualitative software package NVIVO7. People on ART often reported feeling increasingly comfortable with their status reflecting a certain “normalization” of the disease. This was attributed to their seeing other people affected by HIV, regaining physical health, returning to productive activities and receiving emotional support from health service providers. Overcoming internalised feelings of shame facilitated disclosure of HIV status, helped to sustain treatment, and stimulated voluntary counselling and testing uptake. However “blaming” stigma -where HIV+ people were considered responsible for acquiring a “moral disease” - persisted in the community and anticipating it was a key barrier to disclosure and voluntary counselling and testing uptake. Attributing HIV symptoms to witchcraft seemed an effective mechanism to transfer “blame” from the family unit to an external force but could lead to treatment interruption. As long as an HIV diagnosis continues to have moral connotations, a de-stigmatisation of HIV paralleling that occurring with diseases like cancer is unlikely to occur. Maximizing synergies between HIV treatment and prevention requires an enabling environment for HIV status disclosure, sustaining treatment, and safer sexual behaviours. Local leaders should be informed and sensitised and communities mobilised to address the blame-dimension of HIV stigma.
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