In order to develop an effective

In order to develop an effective
message:
Σ•You must involve people from the target
population.
Σ•It must be tested with other members of
the same population.
Σ•It must be tested also with other people
who will see the message (for example,
with adults who may visit the same area:
are they likely to find it offensive?)
No message can talk to everyone!
Σ•Each group has its own cultural
attitudes, language and social codes.
Σ•The more the message is drawn for a
specific audience, the better.
Σ•Remember that the same message could
mean different things to different people.
Σ•Look at all the possible interpretations.
It is possible to avoid the most common
mistakes :
To prepare strategies in the office would
lead to:
Σ•Not taking into account the cultural
medium of the target group
Σ•Not using the communication codes or
channels of the target group
Σ•Not testing sufficiently and having a
message that is vague or ambiguous
Σ•Not taking into account possible
counter-reactions or negative impacts
Σ•Not learning from the experience of
others before starting the activity
Σ•Not recognising how people really
behave
Σ•Not evaluating the results”