Consult and involve relevant

Consult and involve relevant community group, including people living
with HIV/AIDS.
Make your messages short, direct and adapted to the target group’s
lifestyle and motivations.
Test images and messages by getting reactions from a representative
sample of people.
Be provocative and controversial if necessary, but avoid offending
others.
Present positive images; remember that people living with HIV and AIDS
have the right to lead full lives for a long time.
Aim to motivate people - this works better than telling them what they
have to do.